Backroads Touring News: Back-Roads Touring Welcomes New Global General Manager

Back-Roads Touring Welcomes New Global General Manager

Written on 27th March 2017 at 11:04am

LONDON – MARCH 22, 2017 -

Leading small group holiday provider, Back-Roads Touring, has announced the appointment of Daryl Raven as its new Global General Manager.

Daryl Raven commenced his role with Back-Roads Touring last month and has since been travelling around the world to immerse himself in the brand, product and operations with the global team.


Hailing from New Zealand, Raven boasts an impressive background, having served as General Manager, New Zealand Sales, Service and Retail and Commercial Operations Manager at Tourism Holdings Limited, Global Marketing and Communications Manager at ICEF, and Product/Operations Manager at Magic Travellers Network.


With extensive tour operations experience and a solid product design background, Raven brings a global approach to the role along with strong leadership, all of which will contribute to maintaining the company’s operational excellence and diversifying source markets in order to push the Back-Roads brand to new heights.


Raven commented on his appointment: “I’m excited to be working with such a strong team and high quality product, creating, selling and delivering the tours that have made such a positive impact on thousands of passengers over the last 30 years. I look forward to driving the expansion of the Back-Roads Touring offering, as well as expanding the product in line with market demand to meet our aggressive growth targets over the next five years”.


Janine Salame, Global Managing Director of Back-Roads Touring said, “We’re thrilled to welcome Daryl Raven to the team, as his strategic leadership background and tourism experience will extend the efficacy of our existing operations. Daryl will lay the groundwork to increase our market penetration while maintaining our core mission of inspiring people through life-changing travel experiences.”




About Back-Roads Touring

Back-Roads is the number one provider of small group tours in Europe and the UK for mature, likeminded travellers wanting to discover the world’s local cultures by travelling off the beaten track. With more than 30 years’ experience curating authentic and immersive travel experiences that leave guests with once-in-a-lifetime memories, Back-Roads has built up a brand with integrity rooted in expert local knowledge, sustainable tourism, culinary excellence and boutique accommodation.


To book an award winning small coach holiday, visit


For all media inquiries, please contact:

Maria Eilersen

PR Manager



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