We’re relaunching as Blue-Roads in North America

We’re relaunching as Blue-Roads in North America

As part of our global growth strategy, now is the time for us to introduce a uniquely American brand, Blue-Roads Touring Company. Relaunching and expanding our presence in North America will help bring our small-group tour experience to life in this unique destination.


Blue-Roads is the North American entity of Back-Roads Touring, the originator of the small-group travel experience. You’ll book your trip through Blue-Roads, but Back-Roads Touring will continue to be the operator of tours in Europe and Asia, offering the same one-of-a-kind experiences.


The name Blue-Roads is inspired by William Least Heat-Moon, an American historian and travel writer who set on a 13,000-mile journey across the country. With his Rand-McNally atlas, he committed to taking only the routes marked in blue – the small back roads and byways – which took him to small towns, counties and communities with interesting names, historical treasures, quirky attractions and, of course, unspoiled beauty.


Like Heat-Moon, we’re on a journey, one that will soon take us across the continent. We believe this name will set us up for success in this distinct destination.



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